The names of these brands flashed daily in the news, their products are trusted by millions of consumers, and their value is billions of dollars. Forbes published ranking of the most influential brands in 2012.
Mostly, the top ten included companies operating in the field of high technology. The total value of all brands represented exceeds $ 430 billion. In the assessment process, experts compared the revenues for the past 3 years, as well as the role that a company plays in its industry.
10. Cisco (brand value - $ 26.3 billion)
- A world leader in the production of all kinds of network equipment. By the way, the corporation seriously intends to open its representative office in the Russian Skolkovo in order to participate in large-scale research projects.
9. BMW (brand value - $ 26.3 billion)
- The leader in the ranking of the most respected brands in the world according to the Reputation Institute. The German concern was the only automaker in our top ten.
8. General Electric (brand value - $ 33.7 billion)
- The world's largest non-financial transnational corporation. According to Forbes, the corporation also ranks third in the ranking of the largest public companies in the world.
7. McDonald’s (brand value - $ 37.4 billion)
also ranks fourth in the ranking of the most expensive brands in 2012 according to Millward Brown Optimor, whose assessment methodology is slightly different from Forbes.
6. Intel (brand value - $ 32.3 billion)
- The world's largest manufacturer of microprocessors. Intel owns two-thirds of the "processor" market, in connection with which the company is periodically involved in antitrust proceedings.
5. Google (brand value - $ 37.6 billion)
not only closes the top five of the most influential brands, but also takes sixth place in the ranking of the most respected. It's nice that the ex-Russian Sergei Brin stood at the origins of Google. Today, Google is not just the largest search engine, but also many favorite and convenient Internet services such as Gmail, Google Maps, Google Talk, etc.
4. IBM (brand value - $ 48.5 billion)
has been working in the IT and high technology market for over 100 years! It all started with machines for calculating the results of the US census, and today IBM is a leader in the production of software and hardware for computer technology.
3. Coca-Cola (brand value - $ 48.5 billion)
- The most expensive American brand in the period from 2006 to 2009. The most popular carbonated drink is sold in 200 countries and breaks all records in recognition and the number of fans. For the first time, the secrets of Cola production in 2011 were shown to the public on the National Geographic channel.
2. Microsoft (brand value - $ 54.7 billion)
- a leader in software production. Despite the ongoing antitrust litigation involving Microsoft, the brand remains popular, respected, and familiar to millions of owners of personal computers, game consoles, and smartphones.
1. Apple (brand value - $ 87.1 billion)
demonstrates a frantic increase in popularity. Over the past two years, brand value has increased by 52%. The company's annual profit exceeds $ 40 billion. Today, Apple is a cult brand for millions of mobile electronics owners worldwide. Company policy is quite peculiar, but inflexible. Despite restrictions on the amount of memory, the rejection of standardization of connectors and other oddities, “apple” devices have not stopped their victorious march in world markets since 2007, when the first iPhone went on sale.
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